How important are environmental initiatives for brands? I feel they’re getting more and more important for brand image nowadays, as consumers actively avoid certain companies that are not environmentally conscious.

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Apple has obviously made major changes around this, now Microsoft is touting it. Amazon has made some improvements too, but I think their hill is much steeper in terms of brand image on this.

cool. I care, but who cares. not enough imo. kinda doubt this impacts their image that much in either direction. this might have been more relevant of a stat in 2015 or something.

environmental conservation shouldn’t be “an initiative” but an SOP.

but that’s just me.

100% agree. It’s the bar!

I think its all greenwashing. What does .007% even mean? What does that look like? This is the perfect example of nebulous marketing that says something and absolutely nothing at the same time imo.

Ah yes greenwashing, forgot about that term lol

So they got rid of a bunch of shrink wrapping but are throwing up data centers left and right?

But don’t tell anyone 🤫

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