How is it at Droga right now?

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After the last round of layoffs, they’re only Droga4 now.

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Still has a high Creative bar. But is a mess of endless churn and not much great decision making. Felt rudderless. 🤷‍♀️

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I found it rudderless because Creative was expected to be amazing. But ultimately Account and Strategy had the power and final say. It didn’t feel like a Creative shop. But a shop with creatives. Strategy opined and wanted to listen to themselves talk. But the strategy was also wrong.

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Living on a private island somewhere. I’m sure it’s a fantastic holiday experience.

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I love Rafa.

We he move around so much

Cold

Their CCO just left?

Like 6 months ago. And they got a new CCO already.

What's Droga? Can I apply?

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