I came to this job straight out of college with a degree in Communication. 4 years in now, and increasingly realizing my agency does not keep salaries up with the market rate AT ALL... I know that our PM skills are generally (ish) transferable to other industries and I see a lot of postings for tech and construction. But if I want to stay in the comms world, and maybe not wear as many hats as PMs do... have I hopelessly pigeonholed myself?

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What part of Comms do you love? The writing? Try Strategy or brand marketing. The planning and relationships? Try Accounts. Or maybe producing. It’s so easy to feel panicked at this age, I did it to myself too. But you have SO MUCH time to figure out what you love.

Regarding salaries… ugh, it’s unfortunately not an employee’s market like it was 4/5 years ago. You make your biggest salary jumps by moving companies. But industry matters and now is the time to pay very close attention to the industry you’re in and/or want to move to. Physical product is volatile. Advertising is tricky because it’s often the first thing companies chop in an economic downturn.

If you don’t like what you’re doing, try to find something else. Explore your options and try to find something that excites you. Yes, we need to make money to feel comfortable. But I’ve learned that working with good people on a product I believe in is just as valuable. Good luck!

likeuplifting

well said, thanks!

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