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In West Philadelphia born and raised...
Anyone on here worked with Edelman? Pros? Cons?
What’s the best agency to work at?
Favorite free item in your office ?
What about Italy? Anyone working there?
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Oh, they want an ACD who will also just be an AD because everyone else is underwater
Every agency would love if art directors knew and did everything. But it’s just not possible.
It depends on the role you’re looking at. In some social teams, yeah, you might be animating and editing while coming up with ideas and designing.
At larger agencies, there are HTML animators, video editors, motion graphics designers and you’re not expected to do it all.
It’s good to have an additional skill beyond art direction. It helps you stay competitive. But, nah, you shouldn’t have to do it all yourself.
We’re in some pretty lean economic times, so even higher ups need to dive in and be useful beyond middle management.
Thank you, super helpful, especially the ground you’ve covered here!
I’m an AD with solid writing skills, I think like a writer before I dive into visual exploration. I love distilling, nuance and clever word play. I love collaborating directly with writers too! And I’m strong in typography, layout principles, creating raster and vector visuals and I have illustration/sketching skills.
I love strategy, and think not enough designers delve into foundational thinking with their work, would rather dive into visual treatments and styling right away.
I’ll focus on midjourney and figma.
Thank you so much!
If it was me (art background), I would honestly ignore those…
ACD/Copy and ACD/Art are different roles even if it’s the same title.
I’m an ACD with a copy background. My job is to provide direction to the art and copy teams below me, and to occasionally work as a copywriter for the CD above me. My ACD partner’s job is the same but working as an art director. We’re both equally good at providing feedback on concepts, but her feedback on the art is usually more in depth than mine and my feedback on the copy is usually more in depth than hers.
Same will be true when we reach CD titles. At some places they just hire one CD for the account to completely oversee both, and at those agencies that role can usually be either an AD or a CW, but I’d never be hired for a CD/Art role nor would I apply for one and my art-background partner wouldn’t be hired if the role were specifically CD/Copy
Yeah, for sure it would be easier if LinkedIn jobs listed art or copy in the title, but I can usually figure out reading the job description, and I’d consider applying anyway if it’s somewhere I want to work badly enough. You can find out more about the role once/if you get a call.
Client-side I believe CD may more commonly be an art role only in some places since the deliverables are less conceptual and less “big idea” and sometimes more all the design outputs a brand needs to make
Rising Star
Job descriptions aren’t a “100% must check all of the boxes,” type of thing. They put things like that in there to get fewer people to apply.
Also Figma is pretty easy to use and helpful for collaborating with ADs and CDs.
Words are words and can be read in a copy deck. We need show how the words work in 20 different formats. We need to guide our ADs and sometimes clean up messes (if we don’t get the exact look we want).
If you’re freelance, expect to be hands on.
The writing background folks are in a real pickle. It’s one thing to come from an Adobe Photoshop/Illustrator world and jump into semi-adjacent design apps, but a writer would be faced with a whole new vast hands/on graphics education to meet job requirements/expectations as a creative lead.
New world. I came up as a writer but I know all these things too. Job security.
Rising Star
Funny, I was just thinking about FIGMA and how Im not proficient in it....