I once worked on an online game that crashed on day one because we didn’t anticipate the number of players. Have you worked on a campaign where the demand exceeded your expectations?

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Yes. Our first Black Friday/Cyber Monday weekend on a new ecomm platform. All our campaigns worked perfectly. The site did not. It kept crashing during checkout and customers were not pleased. It still hurts thinking about how many sales we missed out on because of tech issues.

It would be your first. I feel your pain.

worked for a company that took bets for horse racing. the biggest horse racing day of the year in the US is the Kentucky Derby. Their site crashed 2-years in a row on Derby day.

Not exactly a campaign, but it sort of fits. We ended up going viral for speaking up about a political concern. Our site crashed because so many people searched for us. We ended up with thousands of positive google reviews and flooded inboxes. It was a wild week.

It’s good that it was a favorable result. Many crash for opposite reasons 🙂

Yup! We ran a sweepstakes once that got picked up on social and crashed our site. I guess a good problem to have, but lead to a very stressful couple of hours

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