I’m doing some research on how we can better recognize/reward employees who are going above and beyond. What are ways, big and small, that your agencies celebrate people who are crushing it?

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I like your question. Free coffee almost feels insulting. I like the idea of tax free money or gifts that employees actually get to choose. How about extra vacation? Lyft gift cards? Public recognition?


One of my old team leads used to gift “experiences” to circumvent employee taxes for spot bonuses and gifts. He’d allow a nice dinner up to (predetermined amount), or a (pre-approved by him) experience, to be expensed to the practice. It generally was for between $500-1000 and happened 1-2X a year, and was really well received.

Alternatively, on a small scale, my manager used to text me one day a week in the morning announcing it was “free coffee friday!” (Or thurs, or whichever). It was very consistent and very thoughtful, and made me feel really appreciated and like we were in it together


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