I'm hitting a wall with prospects who tell me, "I'm fine with what I'm using." I've built a good rapport, and I know our product is a significant upgrade from what they have. What's your approach to getting past this objection?

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That can be an obstacle, but you might try to point out that fine can be the enemy of great. You might be able to get into a conversation about things that are merely good enough, but aren't really moving things ahead for them. And you can also try a comparison, point out that a year ago another client thought they were doing fine but they were open to listening to suggestions. And by making a switch they were able to make significant improvements. Obviously the circumstances dictate how to proceed, but those are some basic ideas.

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Great ideas!

I like to reaffirm that it's great that they like what they have. But then I asked what the pain points are, even if the product is generally pretty good. When they tell me, I do a demo about what solutions we could provide them. Sometimes it works, sometimes it doesn't.

What do you sell?

I agree with SM 1: find the pain points.

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