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I wouldn't say any one position owns the storytelling responsibility. It's something that should be happening across channels and roles IMO - PR, paid, organic, email, etc.
Bowl Leader
I see it the same way, so I was wondering if this is the new title for people who oversee now.
Storytelling means something completely different for each person who uses it. My understanding is figuring out how to connect different audiences, whether internal or external.
Right. Every job will probably want something a little different, but you can probably frame your experience to work with it in some way.
Chief
I do think it’s super interesting! More and more companies will likely have someone in this role to make sure PR, social, influencer, paid, etc. are all sharing the same message to improve AI visibility
Storytelling is a skill, not a role. Every single employee needs to be able to tell a story around the work they do especially in this world where no one has the attention or puts in the effort to try and understand without a ‘narrative’. It can be exhausting but it’s a critical skill IMO