Is anyone else trying to escape the “jack of all trades” label in advertising? My last agency made everyone do a mix of strategy, copy, and project coordination, so now recruiters can’t figure out what box to put me in. I feel like I’m being punished for being too flexible.

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Posting as :
works at
You are currently posting as works at

Your title says creative and your post mentions copy so I'm assuming you're a writer. Tailor your portfolio to what you WANT to be doing not what you ARE doing. If you don't want recruiters focusing on your strategy or project management experience, just don't include those - but strategy is important and all good creatives should be able to do it.

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