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If I am remembering right, Pampers published a set of posts at 3-4 a.m. At the time I was served them, I was breastfeeding an infant. It felt like an Easter egg just for those new moms scrolling their feeds late at night. No CTA, no coupon code, just a simple acknowledgement that they know their target audience.
Yoplait: http://youtu.be/fRcIYOM1wEQ
Not mom specific, but Nyquil's Parents don't take sick days campaign one got me. It came out not too long after I became a solo mom.
Not that I typically use over the counter drugs, but it resonated with me in terms of depiction.
I liked the organic balance on "real morning report"