It finally happened - we’re shooting our next commercial using an LED screen instead of traveling abroad. Will technology take all the fun out of this business?

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You have the power to stop this, make the spot terrible. God speed.

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Look to the bright side, filing your expense reports just got exponentially simpler! Sorry, shouldn't joke about it. I'm of two minds about this, there are times when the tech just saves a lot of hassles. But I think in a serious way there can be a problem, sometimes when you get somewhere the idea changes and becomes much better. Settling for the tech alternative can remove the opportunity for improvisation on the fly.

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A lot of the fun is gone already. Do you mean what’s left of the fun?

It surely will try to.

Those screens are crazy! Is it a fast food spot?

I don’t know about you but shooting on a LED screen sounds pretty fun to me.

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