LinkedIn and other platforms are more important than ever for sales reps to build credibility. Buyers check your profile before they ever respond to an email or call. A strong personal brand is becoming part of the sales toolkit. How much time do you invest in building your brand compared to prospecting?

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I always take pains to ensure that the public image I present is how I'd like to be seen. Once you get used to thinking that way, it's not a major effort to make sure one's LinkedIn is kept current and looks reasonably good. If you've got a personal website the same would be true. You always have to keep in mind that first impressions matter enormously, and no matter how someone encounters your online presence, it must be at the highest standards.

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AE1: that sounds so tough!

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