Looking for advice from PR & Marketing leaders, how do you convince senior leadership that PR matters even though efforts don’t always lead to direct sales? We are a small DTC company with a complex product offering. We hired a PR agency about 1.5yrs ago when a big competitor popped up in our industry. I still get questions from frustrated number-focused execs about how an organic feature in The NY Times helps us even though we may not see direct membership/sales spikes within 24hrs.

like
Posting as :
works at
You are currently posting as works at

It’s about creating a dialogue and making sure your brand stays in the chatter. If you’re not part of the conversation, or feature, you’re absent and allowing the competition to steer it. Stay relevant by making sure your brand is a player on the field.

Related Posts

The coolest thing engineering gave us...

like

Online dating apps are a mess 🤢

like

For product marketing manager what does rhe day to day look like? Any youtube videos yall can share?

like

What year of practice did you start handling closings on your own?

like

Hi fish! Looking for a recommendation for an online ad builder program where people can easily build marketing collateral like fliers, posters, letterhead, etc. through templates. Suggestions?

When building a new brand, who is the actual client? Who has the final say? Who should you really listen to if no one is taking the lead? The president of the company, the original owner, the financial money partner, the third party manager? Everyone seems to have a voice, but the main contact is the underling gathering and offering their own opinion, which strangely seems to be the most on point. How do you handle this type of situation?

Like

0Comment

Share

like

Need advice. I’m at my first job in private accounting. Previous experience is as an auditor. I am struggling to figure out the way JEs are posted at my current company. It’s never straightforward even for simple entries. There’s things like settlements which confuse the crap out of me. I’m curious if it’s just my company or if every sophisticated accounting department will have non traditional ways of posting their journal entries.

like

Can I negotiate with infosys if I receive higher compensation package from another organization after infosys
Also I m getting lead consultant- infrastructure management role.

What is infrastructure management here.

like

How difficult is it to get an onsite job with only 2 years of experience?
Tech Stack: .net, javascript

like
like

Which company is better to join as BigData Devloper\ Data Engineer?

Persistent - 25 LPA fixed
Deutsche Bank - 25 LPA fixed

YOE- 6.5
@persistent@Deutsche Bank

like

Considering moving from BD/Partnerships in tech to Corporate Development. Has anyone here done it? Did you like the switch and do you have any pointers on getting in

like

Hello folks,

I am a TAC enginner with Cisco ,yoe 14 , currently on CTC 18, Is this normal ?

Thanks,

like

How do you motivate yourself to stay in public accounting (B4)?

I am interested in getting my SHRM-CP certification this year and I was wondering which study methods and materials worked best for those of you who passed the exam. Also, what are your roles in HR?!

like

Does anyone know how much a catalog lead makes and what their career path is ?

like

Hi all, I am a 4th year chemistry PHD student (International/Indian) and will surely finish in about a year, around Aug23. It can work for pharma (Merck, Pfizer, GSK etc.) as a scientist. However, I recently learnt that consulting firms particularly MBB also hire PHDs from diverse background. I am wondering what steps can I take in a year to do the transition if its possible? Or do I need to get some big brand name on my CV to do the transition?

like

Additional Posts in Women in PR and Communications

Anyone hiring?
I have a BA in art studies, several years of experience in admin and some marketing/social media.

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal