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Will production even be fun when we go back??
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What you’re talking about is becoming your own production company - you have to think of it that way and staff accordingly. We have a dedicated team that films 2x wk at the same stage. Depending on how unique the creative is for each shoot, and how different your clients are, you may need someone dedicated to permitting and location scouting, a lighting and PA person, usually your camera person can double as sound for small shoots. Having the ability to flex and bring in freelance help a few times per month will be key. And of course BA for all your talent, clearance, and contracts 😉
What's the process for building the calendar like? You could view it as 2 buckets of content: planned in advance and quick turn.
Lean into motion graphics. Shoots have their place, but they slow everything down and drive up cost.
Have a work stream of shooting with an objective of building a library of shots you can mix and match throughout the year.
What's the plan for analytics? Who owns community engagement?
Are 'live' executions part of the strategy? That alone could justify a few FTEs.
In summary, you can't eliminate the chaos and fire drills, but you can plan a dept and hire folks who accommodate and embraces the chaos, but keep it contained to protect the more methodical work streams.
Don't think like an agency. Think like a news station.
There's still room to be smart, thoughtful, and strategic. Creatives who approach their work like artists, finding satisfaction in polishing every pixel on their original ideas will always find social frustrating.
The trick is to approach it as a conversation rather than a speech, a party rather than a performance, an experience that the audience can join rather than a demonstration of talent for them to appreciate.
The key to our success in our organic social workflow are hybrid roles. Having a camera person who edits and can also motion design when timing allows + a social media strategist who helps ideate and produce content has been key to our foundation. From there we’re scaling…let me know if you want to talk anything over.
Well if you want to talk over anything let me know
Also, what type of Social Media content are you creating. Is this retail? Consumer products? As this will make a difference in you work flow. Let me know if you want to connect and discuss.
This has all been insanely helpful!! Were still working through the upfront work and will definitely reach out directly once I have some more answers. Thanks everyone!
Make sure someone at the table is way sharp on best practices for various platforms. Stakeholders who aren't savvy will throw a crapload of ideas at you which will be hard to say no to unless you have the data on what works and what's counterproductive.
Examples:
I used to work at a house-of-brands org with separate social media mgrs per brand.
One of the better ones clued me in that 1x/day was optimal for FB, and that the other mgrs who thought they were winning by posting 3x/day were actually hurting their reach. Apparently that same advice doesn't apply to Twitter. He also mentioned when you really want a post to do well, there's a strategy for how you 'prime the algorithm' with posts in the days leading up to it.
In my humble opinion, you might consider outsourcing this entire function. I have a client built for this type of partnership. Doing it internally is hard, if team too small two+ projects can overwhelm your resources, if it’s too large it’s not efficient, etc. If you’d like to learn more love to connect with you on this subject
I would aim for quarterly batches. My team would look like the following:
Strategist for my themes
Art Director for concepts and visuals
Copywriter to write post copy
Account Manager for brand approvals
Motion graphics artist to build final deliverables (unless everything is static, which I don’t recommend)
Digital Producer (dialed in to all social platform specs/best practices, pulls in motion graphics person as needed, pushes schedule milestones, and likely uploads to platform or delivers final assets/archives. And basically remove the chaos).
I work with a video tools co using smartphones with a multi-cam switching capability to shoot video at scale for social. Let me know if interested