My friend is starting his first day in the industry on Monday as a copywriter. I have more of an AD perspective and feel like I’m missing a few things. What advice would you give him?

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Be patient! Truly focus on taking things one day at a time.

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I needed this for myself hah. Thanks!

Pretty much everyone will tell you to work very, very hard. Especially while you’re young, it’s easy to convince yourself this is the way (see grindset ppl on social media)

The most underrated piece of advice I could give you/them is to first really understand the flow of information at your agency. Who is in charge of what, and how shit gets done. Then, optimize that process or be especially valuable to that person.

Of course, this is true in any industry. Just so happens that advertising is even more performative than others, so your efforts will be multiplied due to optics.

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