Nike needed Kim's help to bring their dying sales back up so Nike and SKIMS are joining forces as 'NikeSKIMS' to revolutionize women's activewear. I've never been a SKIMS shopper so I went through their website, and I don't get how it has the success it does (it's currently valued at a whopping $4B). Everything is overpriced, nothing seems worth the price they are (at least to me, in terms of its aesthetics). Is it just the Kim effect or is the quality undeniable?

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The brand of performance athletes…. And sausage casing your fat body if you’re not one.

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Not terribly on board with either brand. The marketing though of Kardashian anything is probably still there? Not really sure at this point. I have a funny feeling that both will come out just fine at the end of the day. Valuations are always kind of guessed at, so who knows about the actual numbers.

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