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2016-2019 I would say. At least for strategists
Chief
Demonstrably? In LA, I’d say Around 2012-13. That was when shops were humming / growing, just before some of the giant auto brands left town.
https://www.youtube.com/watch?v=i55CKDCm6dY&ab_channel=AmanpourandCompany
Maybe 2014/2015 when there was a ramp up of digital marketing especially organic and paid social.
From my vantage point, 2012-2019 seemed very solid; although, the work felt like a triple load in 2019. It almost broke me.
Rising Star
The actual question is will we see 0% interest rates ever again
I wouldn’t count on it.
Publicis 1
Rising Star
Pro
Probably between 2012-2016
Seemed pretty good until Covid hit tbh. Then we had a weird period of over abundance followed by famine starting in latter 2022.
Getting closer to normalcy would be nice. The economy has been weird in multiple sectors since Covid.
Pro
The word “normal” is a fallacy tbh there are a lot of abnormal things that were gaslit into normalcy and the lockdowns exposed that
We made bank as freelancers as recently as mid-2018