I just got into reading books, any suggestions to start with? Which could help to increase media/marketing knowledge.

I am currently working in advertising with experience on fintech & CPG. I would like to work in tech marketing, specifically Google’s APMM program.
I’ve been studying some PM/PMM books/podcasts/videos, attending Google events, and want to keep learning more to try to prepare myself as much as I can.
What resources helped you get into product marketing/Google?
Has anyone here moved from advertising to tech?
Would love to hear from a marketer about their experience getting into Google.
Thank you

Anyone in marketing law? Just started a new job looking for any recommendations (books, blogs) to brush up on.

I currently work in a hybrid sales/marketing role. However, I would love more experience in marketing specifically so I can move in to a marketing specific role. Does anyone have a suggestion of books or articles, podcasts, organizations to follow that will allow me to stay up to date on the latest trends but also help prepare for a marketing centric role? Thank you

Does anyone have good books to read or people to follow on LinkedIn or Twitter who are well known in the B2B Marketing space? I might be transitioning to a new role in B2B from B2C and I want to make sure I’m selling the right skills I already have and learn quickly if I get this job.

What are some must read books that will help me understand the biopharma industry? I'd like to have a clearer view of the process from preclinical to marketing stage and just have a general background of the different major players, spec pharma field, the rise of CDMOs and CROs in the space, etc.

Good marketing/branding books to read?

The GTM strategy at my company is not the best or strongest. Does anyone have any books, articles or suggestions on how to learn more about this topic? Marketing wise I feel like my team checks the boxes but every time we are getting for a launch it doesn’t hit the mark.

Someone reached out to me on LinkedIn about becoming an author on the side. Has anyone heard about such a thing?!? The person said she’s worked with 800 consultants writing their books and marketing it for them.

Anyone know of any good health marketing books I can recommend to a mentee of mine? Thank you in advance!

Interviewing for a big tech marketing position. Any recommendations on books to read/ resources to prepare?

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

I'm considering pivoting to copywriting because that's the part of my role I'm best at -- a lot of the account management stuff is draining, but I can whip out social and marketing copy quickly & I enjoy it. Wondering if anyone has insight / leads on making the jump from accounts to the copy side when applying for jobs? 5 YOE, 3 in-agency with a mix of automotive and pharma + a side gig as a published author with muliple books (hoping that'll help on the creative / copy end?) Thank you!

I want to learn marketing techniques outside of school, any websites or books any marketers would recommend ??

Favorite marketing books and podcasts? GO

Any recommended courses or books on customer care/cust success analytics or marketing analytics in general?

I’m trying to get my parents into adopting healthier eating habits but nothing is really sticking. Do you have any recommendations or like books I can give them to teach them what’s actually good to eat vs. falling for good marketing/ fads?

Best books you read this year that aren’t about sales, marketing or prospecting?

Best marketing books/videos for a brand new advisor that is building their book from scratch?

Recent MBAs, can you share what marketing text books and themes were covered?

Is there anyone who has previously worked in software development/ core engineering teams and then switched to business consulting? Could you please shed some light on the possibilities and path. And what's your take if one should switch to business consulting after working 4-5 years in software development?

What are a few things that I can work on before joining PWC india for technology consultant role? (I am a fresher)

Can we share counter offer detail over call? If they ask to share over mail .. can we do? Will there be any issue

I realized I don’t have any friends.

All my friends were just people I drank with and we would either get hammered or not talk about anything with substance.

I turned 30 in January and don’t really drink anymore, hence why I’m realizing all this. It’s harder to make friends than it is to find a girl to date, which I find really strange. I’ve never been in this situation before and it’s been kind of depressing.

Thoughts/suggestions?

Marriott status members (Plat/Titanium). Is it normal to have block out periods to use your points like on New Years? I see the points for the date but unable to book bc period is blocked out, seems crazy…

How is Risk modeling profile for core banking and Finance in general considering WLB and career growth ?
I am considering to move out of Data Science profile and move into Finance.
Any advice is strong appreciated.
Thanks

Has anyone worked for advent health?

“Its 96 degrees outside, plus tax”

Hi,

Ibm has offered 25lpa. I have a counter offer from epam systems of 27lpa with 50k joining bonus.

Can ibm revise my offer letter to match? Ni joining bonus by ibm


I will also need relocation assistance or bonus as I will be moving to diff state. Nothing is mentioned in offer letter.

Yoe 6.8
Cctc 16.7

I am graduate in Commerce and have completed 4 years in TCS BPS - BFSI domain.
I need to switch to another Company because my growth has stopped here.
I need to develop skills and I am ready to do certifications.
I just need little guidance.

YOE:8.3
Current CTC is 10l, and I have offer of 21l
I'm trying to negotiate with fidelity investments for 28l(given my experience). How can I try better convince them? Please advise. Thanks.
Also i am being given grade 5, is that correct as per my experience in years?

What's the paygrade in Big 4 in London at manager level in Tax - Transfer Pricing

Chic airplane outfit ideas?

Which Salesforce module carries the most clout ? Which are most practical ? Which one are hiring managers looking for?

When you overhear someone at a networking event trashing your agency as sellouts and hacks but HR sent you their resume last week. 🙄 In Vino Veritas!

We have a big creative brief coming up and I want to do some “brief theater” for the team to make it fun and keep everyone invested while we are all virtual. The goal is to build some excitement and make it feel as important to the creative team as it is to the business. Has anyone seen good examples of virtual brief theater? We have some budget, so I could coordinate sending small gifts out (coffee or snacks or something), but I need some inspiration. Any ideas? Thanks!

2 years at a TBWA office in Europe, and thinking of making a move to the USA - LA or NYC. Any recommendations for/against the TBWA shops there?

I’m probably one of the high-performing individuals in my team, and I’m getting a sense that my boss thinks I’m becoming too autonomous. Should I feign being reliant to appease them?

First day at the new shop. Done with office tour and yadda yadda. And then- they loop me in current ongoing work: making eDM. Due today. Heyyyooo 🙆‍♀️

A colleague has been joining zoom calls (for creative reviews) shirtless. Is this the ‚new normal‘ ?

Is there usually room to negotiate salary when you are promoted? If so how much up can I negotiate? Tips?

Ogilvy NY 🐟: What were your feelings about your former creative manager. (I'm trying not to mention any names. )

If you were to design the perfect creative brief format, what would it be?

Single folks in big cities, how much do you spend/month on food?

If one were to get a promotion how much of a raise do you think one should/would receive? 3% 5% 10% 15% #canadian

Anyone made the move from UK to NYC with a young family? How hard is it relocating to a diff country, being away from family and friends when you have kids?

Someone told me to use Facebook more. To see trends. I don’t think so thanks, I’ll remain happy.

If anyone wants to know how we’re doing here-We’re all tired and overworked. K bye.

What's happening st FCB Chicago? I heard some team members were laid off? Sorry to hear it!

I'm about to write my first music brief. Any advice?

The man punted Baxter.