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I feel like most Americans’ view of F1 drivers was formed after watching Talladega Nights 15 years ago and hasn’t evolved since.
It’s also seems to be a different demographic of people represented at one vs. the other. I’ve never seen a “drive fast, eat ass” flag proudly flown over Silverstone like I have at Dega.
Isn’t NASCAR popularity declining? Not to generalize, but it’s part of regional cultures in the US, so that helps. Also I don’t think Americans sports fans generally get excitement for battles other than first place. Also the timing of the races doesn’t help.
I think F1 is not as accessible to someone watching racing for the first time. It’s so complicated. There’s relatively little passing. My wife has indulged me in watching DTS with me. I pause for like 8 minutes to talk about sidepods. She shuts down when I try to explain the difference between an overcut and an undercut. Fortunately, the trend is on our side. America went from one race to three in two years.