Should finance push back harder on unrealistic targets or is part of the job helping make them “work”? I’ve seen both approaches, and neither is clean.

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Honestly, it’s kind of both. Finance shouldn’t just nod along to unrealistic targets, that usually comes back to bite everyone. But just pushing back and saying “this won’t work” isn’t that helpful either. The sweet spot is being a bit of a reality check and a problem solver, calling out what doesn’t add up, but then working with the team to get to something that’s still ambitious and actually doable.

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Really good take, agree

Part of the job is trying to ascertain if the targets are honestly unrealistic. If people make a good faith effort to hit the target, and it's obvious that it's unattainable, so it goes. Better to have tried and failed, and all that.

Good point

I think we in finance tend to be conservative in our assumptions so it’s good to have a stretch goal. That being said, it’s important to push back to meet somewhere in the middle.

Identifying trade offs is another key piece

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