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Don’t know, don’t care. We have bigger things to deal with than advertising.
Agree. Probably shouldn’t be reading and commenting on posts on an advertising bowl then?
It’ll stay the same unless brands quietly complain and want a lower price for 2026. The network isn’t going to punish advertisers for staying with them by raising the rate.
Also possible that the reverse happens- brands want to back out and they have no new demand, in which case they’ll lower rates. I can’t predict the market sentiment but OP is right that it’s possible to go both ways.
Agile brands who want that audience will allocate some of their upfront/scatter inventory to this week. And yes, Disney will have priced it higher.
But the bump for Kimmel won’t last. The price will come back down.