So we are allowed to use ai for concepting / mockups but we now have to put Ai disclosure for legal purposes. & pure AI as a final creative output can’t be shown to the public. What are the rules at your agency?

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Your rules are similar to what we're doing, and I suppose that's the consensus opinion in the industry. Brainstorming is okay, but there's a legit fear about using AI for anything visible. Apart from ethical concerns, and fear of being called out for generating AI slop, there's always a litigation issue looming in the background. I suppose you could be ripping someone off and be oblivious until a cease and desist letter arrives. No fun there.

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Interesting to see it’s the consensus. I wonder if things will ever change / blur and we won’t have to disclose if it is AI 👀👀

Those sound like very reasonable guidelines. I wish we had clear rules like that, but the management at my job still seem to think that AI is a gift and there is no possible way to abuse it. I'm concerned about legal issues down the road but I suppose that's on them, not on me.

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Oh wow! Is this a smaller company? I work at a large one where they have a lot to lose lol

That sounds like a tricky balance to strike! At my agency, we’re encouraged to use AI for brainstorming and drafts, but like yours, anything purely AI-generated as a final product has to be flagged. It’s all about transparency, especially with legal concerns. Do you think this limits creativity?

I don’t think it limits creativity. It just forces more human input even if a concept may have been heavily influenced by AI. Do you think it does?

Yes it’s all about transparency

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