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Bowl Leader
Bowl Leader
Hey, Fishies! We’re launching our first Interview/Q+A series "Portfolio Rewind: Would You Hire You?"
Like a portfolio review in reverse, creative leaders will share work they created when they first started out and critique it as if were a book that had just landed in their inbox. Then, tell us if they’d hire their younger selves knowing, and expecting, what they do now.
Drop in for get the chance to ask questions, and get your book reviewed by our guest. Hope you can make it!
zoom.us/j/92635977143
Can anyone provide feedback on my portfolio?
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There are a lot of banners in your book. Especially the Audi work. This is gonna turn off a lot of creative agencies. Even if you made banners, don’t put them in your book. Make the spec work for the campaign you wish you sold. Or side projects. Anything creative and cool that shows off your craft. Just not banners.
Yup. You can even create new ones.
Bowl Leader
I think you need to take a look at the books of Art Directors at the agencies you want to work for. Right now, there some simple things you could do that would give your book a major overhaul without doing much extra work.
1. UPDATE YOUR SITE LAYOUT
As an art director, your site is a representation of you and your design aesthetic. It’s a chance for people to see what you consider to be good design choices before looking at your work. What I saw when I went to your page may not be the best reflection of that. So, check out Squarespace and Cargo Collective portfolio layouts. They’re a good place to start.
2. UPDATE YOUR HOMEPAGE
There’s too much copy on this page. Simplify what you have on it. A key image of the work, the name of the brand or campaign, and maybe the media category it falls under.
3. MAKE SURE YOU’RE DESIGNING MOBILE FIRST
Your site may look great on desktop. But, a lot of people look on the their phones first. Desktop happens when they’re really intrigued. Give them a chance to be. Using a SquareSpace or Cargo will help make this seamless.
4. DON’T PUT DECKS ON YOUR SITE
For many reasons. It’s not a good user experience. We only care about the work. It’s client property, technically. It makes the work look smaller than what it is.
5. PICK YOUR TWO FAVORITE AUDI CAMPAIGNS.
They should be the most conceptual ones. Then turn them into separate pages on your site. Get rid of that whole Audi section once you do. You don’t need to put everything you worked on in your portfolio. Just the best of it.
Once you pick the Audi campaigns you want to feature, consider naming them something other than what the client or account team called the project.
Also, turn some of the static banners into OOH comps and maybe even some print. Make it feel like a whole campaign.
6. LET EACH PIECE OF CREATIVE LIVE ON ITS OWN
Combining multiple assets onto one page makes them seem small. Give them time and room to shine. If you don’t think they deserve that platform, don’t include them in your book.
Super helpful, thank you!
There are two I would use. Both are not BAU.
Currently using square-space—can cut out some copy.
bvcreativedesign.com