So here's the deal: I've been in the industry for 8 years now—and I still feel my best work is my spec work. Is there a point at which it's simply no longer appropriate to show spec work in a book?

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It demonstrates thinking so it’s still good, but half the battle in more senior roles is to protect the creative and making sure it’s executed well - and spec work simply doesn’t show that. My two cents.

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Acd book full of spec probably not good

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What’s your goal? If it’s to show your creativity, keep the spec. Maybe you’ll get a job at a lower title but that gives you better creative opportunities.

If your goal is to climb the ladder (prove that you’re a good manager/leader), then cut the spec and show what you can accomplish when given a client brief and all the limitations that come with it.

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I think when you’re senior level it’s time to stop showing spec, what’s the ratio?

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You have to be careful as it shows your inability to sell your work if it out numbers the real work. Or it highlights an inability to solve brand problems well out of your comfort zone even if it’s a difficult client.

It could also be an indication you need to find a better place to work to do produce better ideas.

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You shouldn't be showing spec after mid level I thought?

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Hi fishes,

I hope you are having a great day!

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Guys, Pls don't ignore this if you are from EXL, your comment can help me, I will be very grateful to you.

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I have no idea about the work at EXL, location, career growth, joining, means I know nothing about the life at EXL, can you pls guide me. I waana join EXL asap but before that I want to have answers of my ques, thankyou.

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I’ve heard it’s important to include metrics on your resume. Being in Account Management do you see value and include campaign performance for projects you managed that were successful that your proud of on your resume?

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Hi fishes,

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Made Cacio butter

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Additional Posts in Portfolio Review

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POV: you're an AD* looking for a copy (me) to build our portfolio together and work in... London?

DM:
1) if your seniority is mid/senior or you won an award (Lions, D&AD, One Show..)
2) 3 fav Cannes Lions 2022 campaigns*
3) 3 creatives you love
We create 3 campaigns before XMas and maybe in 2023 we'll start dream big!
Let's make 3 our magic number

* I ask just because if your work is focused on editorial design, that is a different field. I wish you like strategic thinking. Thank you, bye!

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Attention Ad Students! Go apply to Mobilize, 22squared’s 48 hour ad competition! It’s a really fun opportunity where you get to compete against other teams on a brief, and also have your portfolio reviewed. Apply at

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Anyone down to give me some feedback on my portfolio? I’m having a hard time getting interviews.

DM me

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So I know this will sound crazy ... but I've never really had to have a portfolio, in the conventional sense, but a current offer is asking for one. What's the best way to build one out? Thanks!

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I’d love to hear your thoughts on my book! Will some creatives be willing to review my work? Thanks🙏

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Hey everyone! We just launched an IG called @greeenergrass dedicated to highlighting individuals who are either trying to break into creative, entering the work force, or want to move on to greener pastures. Make finding your best work easy!

You can DM or email if interested in being featured OR if you want to take it one step further, we’ll use our professional media planning expertise to run ads for your work, whatever your budget, with absolutely no extra costs.

Be sure to check it out!

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Can you put spec work in your book?

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As a liberal arts student, I’ve been piecing together how to create a killer portfolio but am at a point where I need some personal feedback. Would anyone be willing to look my portfolio over and provide advice on how to improve it? Thank you!

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Anyone have experience setting up more in-depth analytics for portfolio websites? Any ways to get more information about who is looking at my book? I'm on squarespace. Cheers!

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What do you think is the best site to make your book on as a copywriter?

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