Strategy & Planning

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A community for professionals in the agency and in-house strategy and planning disciplines.
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I’m a senior strategist applying senior strategy positions and not getting traction. At this point I think I must be doing something wrong. Hiring managers - what are your red flags at this level? Wha… more

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Question--a recruiter reached out via LinkedIn for a strategy position at a creative brand studio in NY. They want to see work samples but all of the strategy work I have are under strict NDAs and I h… more

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Any US places willing to sponsor visas at the moment?

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I’m not sure I ever want to go beyond senior strategist, granted I’m earlier in my career (4 years strategy experience) I like my job but it just seems like the higher you go the more extra shit gets … more

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Can anyone recommend a black owned research company that specializes in qualitative research?

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I just relocated and started a new job and now I can’t stop thinking about work even after my day ends. Going out in covid isn’t an option. Any tips on what works for you?

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Tips for building a client facing product roadmap? The client is in the financial industry. All help super appreciated 🙏🏽

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Which would you choose: large global ad agency known for strategy, decent clients & potentially back in office EOY or smaller independent shop based out of London, not well known in the US, also g… more

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Anyone got DM on LinkedIn from NewtonX? They ask me to fill the questionnaire anonymously and get paid for it. I’m afraid it was a scam.

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Specifically toward the more upstream brand strategists in the group — who's *not* planning at a traditional creative shop anymore? What are you doing instead? Signed, Burnt out and thoroughly u… more

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How should we think about building brands differently when we are dealing with B2B brands vs B2C? Does positioning have the same definition, should it be developed in the same way? Why or why not?

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Make it pointed but also nuanced enough

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Hi fellow strategists. Havas Health &You in NYC is looking for strategists at all levels (entry level to SVP). Key requirement would be strong pharma/HCP experience for higher-level positions. If … more

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After 12+ years in FTE roles both agency and brand side in strategy/brand marketing/social strat roles. Thinking about taking it freelance. But I’ve never done freelance or consulting before - ever. W… more

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I get so frustrated by research vendors emailing constantly to set up time to talk. Even after I’ve told them I don’t want to do a call. Why are they so insistent? It turns me off from using their res… more

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I’m on the hunt - anyone have any leads for Senior Strategist / Assoc Strategy Director roles in NYC. Ideally I’d like to stay within brand planning, but I’m open to social. Thank you all!

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For those of you at agencies with UX capabilities, does UX sit within strategy or creative or is it its own department? Curious about what works best from an organizational standpoint

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Does anyone know any good tactics for a lead gen campaign? Client is mad that no leads have come through and Paid Search has been terrible

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Fellow Strats. I've gone my entire career straddling brand and engagement planning. A dream agency is hiring for a Senior Brand, and Comms strategist. If you had to pick one, which would you choos… more

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If you’re pitching an acne brand do you focus on winning the teen market or try to reach a broader audience but risk appealing to no one?

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When presented with work projects do you normally say yes first and then ask questions, or ask questions first and then say yes?

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Best places/reports for teen/gen z insights?

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Anyone actually come across a research group they actually like and provides strong insight? Curious about purchase intent in particular.

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Teams are burnt. We’re all in different places. Blah blah blah. The usual hybrid work challenges. In light of that - has anyone had luck in using Slack successfully for sharing inspiration outside of … more

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Does any one have a good qualitative recruiter that they could recommend?

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Brand Strategy folk - how much should I be going to the mat against a logo color/brand color that is similar but "enough of a notable difference" from a main competitors logo (they don't… more

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Any advice on leaving banking and pivoting to strategy & planning?

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Anyone have experience shifting from brand strategy at a creative agency to a PR shop? Would you do it again? Pros and cons? (note: options on the table include Edelman and Zeno Group)

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About to jump in and lead my first pitch - words of encouragement and helpful tips greatly appreciated! 🙏🏼

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What is your personal definition of a brand strategy? Not the textbook answer, but how you define it for yourself. Someone asked me this recently and I was shocked to find I didn't have a succinct… more

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How do you represent pure strategy asks in your book? I’ve only ever shown the creative and write ups for the strategy that informed it. Approaches?

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Anyone know the appropriate salary for a VP, Group Strategy Director (healthcare) in NYC? It doesn’t seem like a very common title so having trouble finding any resources on places like Glassdoor.

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Hi All, I’m looking for brands and interesting campaigns that communicate and showcase transparency, trust and openness. Anyone know of anything interesting? Thank you kindly.

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I’m a senior strategist interviewing for a senior strat role and I keep having HR ask what my strategic process. Isn’t it generally the same ? Stakeholder interviews data dump maybe consumer research … more

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Any senior strategists out there looking for a new role on a great spirits client?

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Do you use stock photos when building persona slides or another resource for the imagery?

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Strategists on pharma/health & wellness accounts: Any downsides? Do you feel restricted or stifled? Upsides?

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I have a super interesting senior strategist role for one of my clients- Article Group dot Org. We are a small agency working solely with nonprofit organizations on meaty, challenging problems that ma… more

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Freelance strategists - how much do you charge? And how do you charge? Lump sum? Hourly?

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So…to share or not share a creative brief with a client? What does your agency do?

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