Those who can’t do, teach. So easy to seem smart about strategy on twitter and slideshare. Also easy to tell who has never done it for real, with a tough client poking holes in everything. So easy.

Usually I feel excited to dive into work/research. All of my work has shifted to COVID response-related projects and I spend the workday reading sad predictions for the future so client can adapt. 1/2

Is a Strategy Executive less senior than a Junior Strategist, the same or more senior?

Interested in doing hands-on strategy learning. I’ve built a rapport with my agency’s creative strategist. would it be in bad form to ask if I can chip in on any projects he may need a hand with?

Any advice for mid levels on possible work (freelance), related-even if not directly strat, that could hold us over if we get laid off and there is a lag to another full time job?

Anyone come across white papers / webinars on how brands can best navigate the pandemic that are actually useful and not agency self-promotional nonsense?

What are the biggest challenges you face as a strategist in your day to day?

How are people doing qualitative research - what’s the mood or appetite for it right now? A welcome diversion or insensitive intrusion?

Can we finally stop saying “make it go viral” now? Pretty please?

Collective brain pick here: Looking for examples of brands who’ve managed to turn a complex, scientific, or technical idea into something easy to understand. Visual mnemonics welcome (cont’d)...

Any good brand strategy case study resources/tips? 🙏🏽

Social engineering: critical to slowing the spread of covid-19. Anyone whipping up strategies to save the world as they stress out from home?

I’m about to start a new role as a brand strategist. What are some goals I should set for myself in my new role to be the best brand strategist I can be?

I’ve had a few strat directors, all but one parcel out speaking time for me both w clients and first thoughts in internals for growth’s sake. My current not so much. Directors: what’s your approach?

Can someone clearly explain the difference between “brand” buzzwords/terms? What’s encompassed in each? Identity, personality, image, essence, (others?)

Anyone ever hear of a rule that requires employees of a WPP agency to inform HR or their manager before applying for a job with any other WPP agency? Recruiter says I need to do so before meeting.

What are some agencies doing in this time of crisis to assist and remain helpful to their clients?

What is your favorite online class or certification you have taken to learn more about marketing, strategy, research, or design? Free or paid is fine.