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A community for professionals in the agency and in-house strategy and planning disciplines.
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In today’s rapidly changing business landscape, what strategies do you believe are essential for organizations to effectively adapt and thrive in their long-term planning? How can we ensure that our s… more

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Remote work was supposed to be the future. So why are so many companies forcing employees back to the office?

Is productivity really the issue, or do managers just miss micromanaging?

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Have you ever started a job search and just don’t even know where to begin? Nothing interests me so I don’t even know where to start. Lol. I’d love to transition out of strat/planning but don’t know h… more

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I’m sure this is in here somewhere but not finding it so asking again. What are the levels to strategy roles at the standard big agencies? I always get confused between all the titles - Managing Direc… more

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What is your salary as a Strategy/Planning manager in LA?

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Do people actually have a “dream” job? Because my dream is to not have to work lol. What was your dream job as a child?

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Is it normal to feel like an absolute idiot some days at work? Or am I just a twenty-something year old who's just stretching more out of their comfort zone.

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I’m currently preparing for interviews, but I’m nervous about stumbling on a total curveball. Any thoughts on tougher questions I should prep for?

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Anyone willing to share a few Mintel reports for a $50 Amazon gift card?

Help a scrappy fellow strategist :)

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What has been your favorite account to work on? What made it so enjoyable?

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Careers are so weird because in the corporate world everything is URGENT except your promotion. Am I right?

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Should planners try to crack their own briefs? Do you do this in practice?

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#Discussion What role does collaboration play in developing effective strategies? How can cross-functional teams enhance strategic planning, and what are some best practices for fostering collaboratio… more

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What’s a good/accurate salary for an associate strategy director or director role in LA (or similar market)? The ranges on job postings are massive

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I’m convinced my resume is what’s holding me back from getting interviews…I was recently laid off from my Brand Strategist job at an agency and am looking for a new role in Brand or Creative Strategy/… more

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I was recently laid off due to [insert cliché corporate reason] and am seeking a new Senior Brand Strategy role. I’m also exploring client-side opportunities—not just in-house agencies (not even sure where find those).
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Anyone at Unilever willing to help out with a referral?

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Hi! I need some advice from the strategists of this bowl. Since I got my work permit last year I’ve been facing an issue that I have too much experience to be a junior (5+ years working in strategy in… more

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Does anyone work on an account where their client services / project managers are actually competent? What must that be like?

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What are other Strategy Directors making in other mid-sized U.S markets? Provide YOE with your response.

For example markets like: Kansas City, San Antonio, Salt Lake, St Louis, Denver, Cleveland, Charlotte, Sac… more

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Anyone hiring in SF? Planning a move later this year and would love to connect!

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Some days I feel energized with the work I do. But the other 80% of the time, I absolutely DREAD the work, the egos, the complexities, the lack of time, the push to be maximizing our brainpower while … more

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What are your favorite email newsletters?

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Now that PR agencies refer to themselves as “comms” I find there’s often confusion around Comms Strategy as terminology. Those of us on the creative / media side have the historical interpretation, an… more

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Hi everyone! Starting in January I’m going to be looking for a new agency job. This is my first time post-college looking for a job (I’ve been at my current agency for about 2.5 years) so I’m a bit ru… more

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A brand has a contract role that requires 15 years of experience with a max hourly rate of $125 ($1000/ day).

Is the market so bad that I should entertain this?

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I’ve worked in data and analytics at multiple large agencies, what’s the best way to switch to a strategy role? Should I look into moving down the ladder in order to gain experience? Looking for advice as I want … more

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I’ll go out on a limb and say YES.

Post Photo
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Hello fishes!
I’m in the process of interviewing for my first SLT role. I’m meeting the rest of the SLT team next week. The role is at a boutique firm where I will be responsible for revamping their existing subs… more

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How did you go from a strategy doer to a strategy leader and someone who leads other strategists?

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How is Wieden NY these days? How is the strat department with the new leadership?

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Hi fellow strategists!
I’m wonder if I can get some advice, I’m working with a young creative director who’s got a background in ATL agencies. We’re an in house team, and we do g do ATL advertising, i… more

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What’s your favorite way to distinguish the fallacy of chasing efficiency over larger effectiveness?

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What’s the salary range for an evp of strategy at a network media agency in nyc? Thanks.

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What’s the salary band for strategy directors these days in HCOL US cities?

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Besides reading case studies, how do I make my strategies more pithy, more original, more effective? Are there any tricks I can learn? I feel like I always first land on bland spaces

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Does anyone have a client using AdScale through Shopify to manage Meta and Google campaigns ? If so, any pros/cons? Do you think the native engines are more efficient? Does AdScale use the platforms a… more

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What is the brand strategy job market like? It feels like there’s really not many jobs going around at all (in the UK). Do we see the situation improving in the future?

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Any good resources on experiential strategy. An experiential brief just landed on my desk and I haven’t worked on those. Any tips are greatly appreciated

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What's Your Brand?
As brand strategists we obsess over developing the BEST strategy for our clients. But what about us? Are supposed to use the beans archetypes and write a positioning statement?

D… more

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