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If you previously worked for a reputable company, HR will only give the most basic information; dates of service.
However, if you apply to an agency in the same holding company, all bets are off.
Also consider this: Advertising is a small world in which everyone knows everyone. Non HR people have no confidentiality rules.
Plenty of people who have been fired get new roles at other companies.
When HR does their background check, one of the things that comes back is your status at your past employers if you are eligible for re-hire or not. If you were fired you might not be
You’re in advertising, advertise. When has truth ever gotten in the way?