A campaign my partner and I thought of went into testing, but died in the process. Same idea, concept, name and execution used on another client/ campaign just a month after, that we weren’t on. Few people from the old team were on this new campaign. We’re disappointed about it and wondering if this is a common thing that happens?

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Posting as :
works at
You are currently posting as works at

That’s really crap that they didn’t let you know or ask for you to be involved. Make sure you get credited. And if it turns out good, the campaign content for your book.

likesmart

👆this. It happens but you’re meant to be informed and given credit on the work and maybe even involvement in Production.

Sometimes they’ll claim they didn’t realize so you have to just give them the benefit of the doubt, make a meeting with the people leading the project and ask for credit.

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Yes it’s pretty common for CD’s to recycle ideas. I’ve seen this happen time after time I like to call it the culture of advertisement.

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Did this happen while you were still working there?!

Yes. Concept fell through in testing around two months ago, and now this new work is live with the same idea and execution.

Same CD’s?

Woah which agency?

Can you give us the two different client’s industries? Dying to know.

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