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AKQA NY thoughts?
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AKQA NY thoughts?
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They’re wholly different channels so.....
I find B2B is growing faster, so it's more interesting.
B2B you need more industry knowledge, B2C you need more instinct and testing.
Done a bit of both. The biggest difference to me is in how you gather customer / user insight. Testing and learning strategies are very different between millions (or more) and <10.