The Association of National Advertisers crowns this year’s winners of its Multicultural Excellence Awards. IPG led as the most-awarded holding company, with 18 total wins. How has the multicultural market felt for you over the last year?
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This year I worked on a campaign that was supposed to be multicultural in planning but I don’t think it did a great job with the outputs. I attribute this to the lack of people of color on the agency team that put the campaign together. I pointed this concern out but it fell on deaf ears.