Is there any industry recognition for poc creatives the way adage and others recognize creatives?

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I think when the trades or awards shows deem a Spanish creative from Madrid a “POC,” or a Malaysian creative new to America gets put on a diversity panel and has to field questions about how brands can best handle celeb spokes athletes kneeling during the National Anthem, there’s a disconnect.

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^I’ve seen that with awesome creatives brought in from Latin American. They are expected to have a perspective on the US Hispanic market but Latinx ppl are not a monolith. Why can’t we seem to support the POC that are born and raised here trying to climb that ladder.

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ADCOLOR.org is a good place to start.

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Occasionally the trades will do diversity articles or lists of multicultural creatives, but they’re not really good at highlighting minorities in America vs. random international hires, so everyone local gets overshadowed by a long list of H-1B visa hires from Asia, Europe or South America who arrived on US soil a year ago.

funny

Not consistently

@o1 so real whst you said. I see this a lot. You think we have a bias towards local poc vs international poc?

Sounds like something that this industry needs

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