This is quite a strong headline. Would you agree? Did anything stand out to you this year to support the idea? If 60% of the audience identify as women then it makes all the sense for ads to target that group. I wonder how much it costs to run ads during the Oscars compared to the Super Bowl.
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Can anyone help me understand this better?

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Makes sense, if the viewership is there to target and make use of it. I didn’t watch, and actually can’t remember the last time I did catch one. Will be looking up some highlight ads and see if anything was notable. Anybody have an ad that sticks out for them? I feel overall some ads are becoming more.. candid.
Ugh, totally agree. The marketing for women’s brands is such a hot mess across the spectrum, in my opinion. Equality, transparency, femininity and creative freedom around women and women’s products and services has been so ludicrously conflated and equated to unapologetic “realness” to the point where it’s kinda unhinged now, just lacking in basic everyday decorum. Ads are more a mockery, portraying these weird new caricatures of the “modern” woman. It’s cringey.
I don’t see what makes the headline “strong” at all- makes perfect sense for the content, which doesn’t come as a a particular surprise to me.
I will admit that vastly more of my women friends get pumped up about this show. The guys tune in or at least browse the show, but the women seem more committed. Organizing events, get-togethers, snacks, etc. Watch parties where the guys tag along, basically.