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I started dry heaving at “So no matter where your journey takes you…”
Shockingly bad manifesto film. Fun shoot tho!
When people talk about AI coming for our jobs, the people who made this are the jobs it's coming for.
No emotion. No idea. Stock Video style visuals. They could've made that manifesto for about $300.
It feels very corporate and emotionless. Like the client’s legal team is probably quite comfortable with the end result.
Where’s the imagination? So boring!
These ads are what you get when your marketers’ only responsibility is scoring green on their little testing sheets: Spineless, visionless space fillers for expensive media buys, that you never would’ve noticed if the TV had been on mute.
They passed with flying greens, sailing to upper management with curt nods, and a low five-figure bonus.
Just… to pass.
A lot of cliches in the manifesto writing, but I don’t hate what they’re going for there. The idea of a more emotional, meditative corona ad is interesting.
But then they kind of waiver on the other two. The extension cord one has a completely different vibe, and the other one has the same vibe but they went playful/sarcastic in the writing. Feels a little all over the place
Wheres my Pedro Pascal? I WANT MY PEDRO PASCAL
So generally people are loving it! 😎