How do you feel about work coming out of NYC vs Chicago? Is Chicago regarded as a lower tier market for creatives?

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Right now, unless you're on one of the handful of teams doing anything worthwhile, it doesnt matter where you are. And personally, I can't justify working 14 hour days for what will, inevitably, become mediocre trash. At best.

likeuplifting

LOL Energy??? I’d say DDB or FCB in Chicago. Everything else is sorta snoozeville. Chicago as a whole has great creative minds, but people in that market are all about “work life balance” and getting out at 5pm. It’s just different mindsets and NYC is all about the work and a willingness to work crazy hours to produce the best work.

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FCB made a scrap book, but it’s a gun violence scrap book so it goes to Cannes. Groundbreaking.

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NYC is def far superior as far as the work goes. Really depends on what shop you have an opp with though. If you can get into energy in Chicago, I'd take it. And maybe DDB for the right account.

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I heard FCB Chicago is no bueno, don’t know about NY.

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Accurate. All the ecds just left and work is meh.

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