To lighten up the discussions (pun intended), I always wonder how much do trend announcements like Pantone actually influence your work?

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They don't. We've got tight brand standards, which means we don't have much opportunity to create content based on stuff like this. Not much of a bummer this year. This selection has been getting justifiably skewered online. White as the color of the year? How exciting 🙄.

Maybe it’s their way of telling us there needs to be more white space in layouts 😃

It doesn't really influence my work, but it is an interesting discussion. This has been a super controversial issue and a lot of people are upset about it. I'm on the fence, I just think a lot of companies are tone deaf and I wonder what happens in their marketing meetings.

I'm personally not very invested in Pantone and their colors. I didn't even hear that they released the color until I heard about the controversy.

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