Was just thinking I wish Ad Age and other similar outlets would stop with these 40 under 40 30 under 30 and 50 over 50. With all the ageism it would be nice to focus on the 100 under 100 for a change.

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I'd actually be psyched to see a 50 over 50 list

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They can’t say “40 Over 40” because they can’t find that many that haven’t been laid off.

likefunny

It’s the people that know the world before the internet. Worked on BBS sites. Surfed and grew up with Netscape. Made flash sites and ads. Wrote for Twitter. And now roll their eyes at Instagram models/influencers.

Still know what a book is. I think.

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I’m 103 and resent this.

funnylikeuplifting

Or just stop making these lists that are largely just built off agency pr efforts. Maybe replace with an article on how to objectively look at a portfolio free from your biases toward age, gender, blue chip brands, or Serena Williams cameos and see if a candidate has skills you can use.

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Even portfolios receive ageism! Can’t put any work older than 5 years in there.

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Absolutely agree.

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Or a solid highlight of who is killing it and how the definition of “killing it” has changed for this year and why.

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They are the stupidest thing ever.

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Maybe AdAge just likes the repetitive wordplay. But it’s ageist. “40 under 40.” Imagine if they did it with race “Top Writers Who are White” or gender “Monday’s Men”

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I remember someone doing an 80 over 80 list (not ad specific) years ago. Thought it was such a cool thing.

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Ad Age or Campaign does have a 40over 40 but it’s for digital mainly. To show that a lot of people with experience are doing amazing things in digital.

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Get with it, losers.

The 40 under 40 is played. Where it's at is the 20 under 20 list. Those kids are killing it on TikTok.

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I am declaring myself ageless. I’m old enough to claim that title. Haven’t quite made it to iconic

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I completely agree. Who cares how old anyone is.

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If you’re good, you’re good. No one cares how old you are if you’re killing it and not relying on your experience to carry you. You have to prove yourself every day just like everyone else. No one cares about your experience. They care about the experience they have with you that day and every day. I’m 50 and I don’t know too many people who can keep up with me. Or too many people who even really care how old I am.

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^Look, another anecdote!

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Or how about 40 over 40 who don’t look 40????

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Yes as long as you’re sexy you’re good! Get in that Botox train or fall behind

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