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I know I’m in the minority, but I think companies with internal creative teams almost always underestimate their own talent.
l’ve worked on both sides, and I can say that there is absolutely a benefit to using internal creative- they know the business, they care more, they have skin in the game.
When I was working as a designer at an agency it was more like a creative factory, no real ties at all to the client. They come and go. There is more heart on internal teams.
And there is 1000% no reason at all to think they aren’t just as talented. Many people on internal teams have moved there from agencies because they want a better work life balance, simple as that.
Bowl Leader
I have led internal creative teams for years. This post was related to clients not wanting to hire actors.
We don’t have any budget for this project…
That would be all well and good if they knew what they were doing.
That is code speak for, "The job goes to the best brownnoser and most popular employee."
We’ll stand by to do that in no time for when you realize that didn’t work even a little.
Internal like, ‘Our Cincinnati based junior brand managers will be performing your drill rap :15s about the benefits of consuming cereal bars for children k-12, instead of Cardi- B in your deck. Cyndi went to Bonaroo once, and Bill’s wife does a podcast! ‘ ?
Meh. Honestly, I’d rather watch that.
Bowl Leader
Clearing this post up a bit. My comment was related to “internal acting talent”.
Ah, yes. "Internal talent." The great euphemism for "we're too cheap to hire a new creative director."