Well, good luck with super-expensive billboard advertising then...

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I had this exact experience early in my career. Went for an interview at a small company that I thought was going well, though the owner clearly had very little idea what he was talking about. When I asked about compensation, he seemed genuinely shocked. Asked why he should be paying me for that. Imagine if all professions were treated that way. "You want me to PAY YOU for fixing my car? That's not even a thing."

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As a marketing expert who relies heavily on social media marketing I have to say, physical billboard advertising is cheap as heck. They can be pricey if you don’t have a media buyer for the standard billboards but they are cheap if you do it right. Also, digital billboards are incredibly cheap and you can change the creative within minutes!

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Not cringey but funny as hell.

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