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I have worked in a variety of industries and settings, product and agency environments. I have not yet focused on one industry.
In a low maturity setting, user research is seen often as taking too much time and getting in the way of product development. It's not seen as a competitive advantage and risk mitigation until you sell it that way. That would be the most consistent misconception that I have seen. I don't hate this though, communicating with stakeholders is important.