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Servicenow’s label of a partner matters much less than how they run the business. The big guys will generally be more about shaping business process rather than just implementing whatever ServiceNow hands you. The smaller fish tend to be more order takers rather than business shapers. Both win deals, both lose deals. There are exceptions on both sides and honestly in big shops exceptions within individual teams.
My advice is look at how the company does business and choose somewhere that aligns to how you want to work, not on a title that SN has (or hasn’t) placed in a partner.
Thanks D1