Who else doesn’t like the new Nike spot?
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It’s certainly fine to not like the spot (any spot for that matter)
However this spot is so much better than so much of what’s out there I’d assume anyone who doesn’t like it is either out of touch or just trying to be a contrarian
Mentor
I’d love to see what OP has made that puts this to shame so I can just shut up and get schooled.
It’s a great rip film to land an idea / platform. But lacks executional greatness. Hoping the campaign behind it is better.
Only a few scenes were ripped, the rest was filmed.
sounds like a bunch of non winners in the chat
Enthusiast
The Play New stuff is fun but it obviously has been hurting Nike. So they went back to their roots. And damn did they deliver.
I felt like I was listening to a monologuing bro fest reciting Fight Club or The Wolf on Wallstreet. And I didn't think the clips made connected sense to the blathering dude verbally trying to prove his manhood like a used car salesman.
I remember Just Do It. Find Your Greatness. You Can't Stop Us.
@'creativedirector11'
I simply responded to the original prompt, which is completely asking 'who else doesn't like Nike new ad'. Where many others posted how they don't care for it. I gave first impression and expressed what i left with - after watching the ad just once.
Interesting how you are pulling out the term 'judgmental' for an opinion of why i think the ad is an opportunity missed; and it's interesting how defensive several are getting from my pointing out the few things I found that were missed by the ad agency themselves.
I gave solutions to fix it to make it less tone deaf, or rather, create better empowerment for all types of athletes, regardless of anything else after The ad agency who created didn't like the several aspects I pointed out.
I see a lot of bias in ads and marketing that is under the radar because there are 5 generations all converging in the work place that have different points of culture/ upbringing. The ones in power are usually older gen x (male & female) who have been raised under certain societal biased infrastructures and then you add in gen z who aren't fully aware of concepts/issues because they are apprenticing under the older influences.
These are big societal topics and not always understood when you have been raised a certain way and now have to reevaluate what you thought was "normal" representation vs the often subconcious bias that it actually was and is - if not pointed out.
if you are pulling the word 'judgmental' in regards to my commentary towards the W +K person, who said she was a woman. My commentary is still directed at what was missed and did highlight the older gen x/boomer bias mindset that is my reference to the benevolent misog that women of a certain age truly don't realize they are partaking in.
It's scary to think another woman can't even tell something is wrong with the ad.
But that is the change that needs to happen. I guess it starts here.
Coach
“wiNnING ISnT fOR eVerYOne”
Coach
33.85% discount YTD
Coach
replace the athletes with trump
HAHAHA, you’re back? This is high school level edge lord cringe
i think you can hate it, love it, feel indifferent about it, etc. idc about that. but i think people are missing that this is geared towards the olympics. you don’t go to the olympics to lose, you go to win gold.
You might need to be a little more specific
It feels like they were looking around for ANY new way to tackle sports and unintentionally created an ode to the greedy and unlikable.
Weird timing, weird message.
But I also think everyone understands that they’re talking about tennis, not politics. I don’t really want to live in a world where every single message is scrutinized for subtext that just isn’t there. It’s exhausting.
Yes. Two things can be true at once. I don’t love it, understand anyone who doesn’t, but also think there’s a huge gap between “I don’t love it” and bad faith reading like “it’s offensive and about Trump.”
I like it. Does that make me a bad person?
Enthusiast
Hah. Nice.
I think it’s finely calibrated to appeal to a certain sort of douchebag. The type of guy who gets hyped up listening to Alec Baldwin’s speech in Glengarry Glen Ross, thinks Tyler Durden is inspiring, and keeps trying to get all his friends and family invested in his crypto schemes.
Weird. I never once thought to equate Glengarry with Tyler Durden.
It’s ok. Nike has been doing the same “snappy” VO over athlete footage for some time. Though I’m not sure what customer they’re talking to here. Find Your Greatness had more mass consumer appeal, whereas this is speaking to just the top athletes. Clips communicate “best of the best,” not necessarily “winners.”
Would certainly be more intrigued if they broke form.
👍
Wieden is so back. Love the message.
Despite their rough patch with layoffs, I don’t think Wieden ever really left.
Coach
I like the old one better
There is an even older one I like more
Oh cool. Contrarianism. I get it.
Mentor
Funny enough , I went to see Deadpool yesterday and this ad played beforehand. When it finished a couple behind me groaned, and the woman said “thats the worst Nike ad I’ve ever seen”. I turned around to ask if she said best or worst (it was loud) and she reiterated, then proceeded to say she was an ex d1 athlete and that the ad was “arrogant” and “bad sportsmanship”.
Guess she totally missed the sarcasm, or just didn’t like it.
I’m always surprised at the gap between the average viewer and ad folks.
Subject Expert
It didn’t?
Link
Coach
Kiiiiinda gross
Coach
Kinnnda gross
Could have been a :15
I’d say this person probably doesn’t like the spot. Nor the agency. 🤣