Who else here is trying to go from creative to strategy? I’ve been a copywriter for five years and want to move toward brand planning, but I’m struggling to make my portfolio relevant. Do strategy hiring managers care about the creative side, or do I need a separate case-study deck? I’m tired of being boxed in by my title.

likehelpful
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Yes to a separate case-study deck. Actually, put it on a different site than your CW portfolio. Sell yourself as a strategist only. A strategist portfolio (if they have one) looks very different from a creative’s portfolio. Job Propulsion Lab has a free career critique that can give you insight to how to pivot. Https://jobpropulsionlab.com/free-resources

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