I'm planning a NorthAm wide company launch and looking for tips and tricks, especially interested in how to gain wide reach and Canadian market specific insights (on startup budget). Thoughts?
What season do you think is the hardest to plan for? I feel like it's the summer when things sort of slow down.
Working with some not-great media buyers. Feel like they ruin the end results of all my work. We're evaluated as a group- any way I can improve the situation?
Long-time media planner looking to move into digital marketing strategy. Anyone here have some insight and time to chat?
How media planning is changing- still accurate? https://www.forbes.com/sites/kimberlywhitler/2017/05/28/how-traditional-media-planning-is-changing-and-what-marketers-can-do-about-it/#542b4b87c499
Starting out in this space and found this a helpful overview of some common challenges: http://www.exactdrive.com/news/5-hurdles-online-media-planners-commonly-face - no specific solutions tho
Some thoughtful videos on the latest trends in media planning: https://www.adweek.com/brand-marketing/video-these-are-the-latest-trends-in-media-planning-and-the-biggest-challenges/
A case for evolving the role and investing in media planning: https://www.campaignlive.co.uk/article/media-planning-grabs/1525110
"This is a must read for anyone who has ever wondered whether it's wise to discuss your salary at work - https://gusto.com/blog/people-management/sharing-salary-information
How much have you heard of Media Planners making at companies in the tech space? I'm thinking about leaving my market research company.