What season do you think is the hardest to plan for? I feel like it's the summer when things sort of slow down.
Working with some not-great media buyers. Feel like they ruin the end results of all my work. We're evaluated as a group- any way I can improve the situation?
Long-time media planner looking to move into digital marketing strategy. Anyone here have some insight and time to chat?
How media planning is changing- still accurate? https://www.forbes.com/sites/kimberlywhitler/2017/05/28/how-traditional-media-planning-is-changing-and-what-marketers-can-do-about-it/#542b4b87c499
Starting out in this space and found this a helpful overview of some common challenges: http://www.exactdrive.com/news/5-hurdles-online-media-planners-commonly-face - no specific solutions tho
Some thoughtful videos on the latest trends in media planning: https://www.adweek.com/brand-marketing/video-these-are-the-latest-trends-in-media-planning-and-the-biggest-challenges/
A case for evolving the role and investing in media planning: https://www.campaignlive.co.uk/article/media-planning-grabs/1525110
"This is a must read for anyone who has ever wondered whether it's wise to discuss your salary at work - https://gusto.com/blog/people-management/sharing-salary-information
How much have you heard of Media Planners making at companies in the tech space? I'm thinking about leaving my market research company.