I am an Account Executive and work in the programmatic team as part of a wider agency, but I’m not sure this is where I want to be. I want something more collaborative, creative, and less to do with numbers and budgets.
Does anyone have any idea what I should look into and how I could transition into that role?

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What does collaboration look like to you? That lack of collaboration could be a team/seniority issue rather than a department issue.

I'd wait until you get promoted and then look to move. Having trader on your resume will open doors in a lot of departments both agency side and client side.

There are very few roles in media that are divorced from budgets and numbers, so the key is trying to position yourself to open as many doors as possible to get to a role that limits your exposure to numbers.

Personally, I find media strategy to be a creative endeavor. I'd recommend thinking about what you envision a more creative role being.

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I suppose I would be more interested in a role that discusses what the creative should be about, and who it should be aimed at based on the research we have.

Bearing this in mind, being a trader does not interest me that much, even though it may open up some doors later on in my career. It also focuses just as much on the numbers side of things, which I am trying to veer away from.

Do you know what sort of role would involve some of the aspects I mentioned earlier? Or maybe which department such a role would be located in?

Hope you can help.

Thanks.

Even not trading, understanding how it works will be a super power as you grow. You'd be surprised at how many people don't understand prog in detail and the way of thinking about audiences is good training.

Creative strategy is probably not going to be in the media side of the industry. Probably more creative side or client side.

The closest thing I can think of is audience strategy and channel strategy. That still will deal with dollars.

I think most people tend to gravitate towards creative early on in media, but the question I'd suggest is why?

What do you want out of your job in advertising?
Shoot me a DM and I'm happy to be a soundboard.

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