Related Posts
Additional Posts in Advertising
Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
Got any jokes?
What’s the WLB at Droga like?
Thoughts on Laundry Service as an agency?
New to Fishbowl?
unlock all discussions on Fishbowl.






Is this a 2016 throwback post?
They don’t see you as creatives. They see you as, at best, resizers and versions off their “films” - it won’t ever change. Only way is go somewhere else and change your title - specialize in digital but don’t make it your title. The industry failed itself decades ago. Instead of creatives defining digital becoming ecd at traditional shops, the reverse happened or “digital was integrated in and never as good as it could have been. It’s why you see Google and other platforms launching direct to client agencies.
Accurate
And yet all the digital agencies (like ours) that tried to become traditional still don’t get the traditional campaigns while digital has been completely destroyed by performance. So I think they were correct not to appoint digital ECDs to head traditional shops.
That did happen. Eric Lipton. PJ Peirera. Etc.