Any marketers here?

If I wanted to move from creative to more of a marketing manager role, what’s the best way to do that? Do I need to go back to school or get some kind of certification? Or is it just a matter of rewriting my resume to focus on those skills?

likehelpful
Posting as :
works at
You are currently posting as works at

God I hope you don’t have to go to school for that

funnylike

It’s a matter of presenting yourself in a way that shows your marketing skills. As an art director, you’ve been involved in the development of the work, but you need to demonstrate your ability to create the strategy, and the marketing plan behind it. That includes everything from budgets to sales to media. It also depends what level of a job you’re looking to apply for.

like

I would say that a move to Account or Strategy would help you to be able to tangibly say you’ve worked on the areas that the SVP mentioned above. I think it will be very difficult to convince someone brand side otherwise, even though anyone with agency experience knows that in your role you are definitely capable of doing so. I was an Account Director before moving over and it wasn’t easy. An MBA would also help and offer connections to companies, but not a dealbreaker depending on industry. For CPG for example, you likely need an MBA unless entering at a very junior role.

Thank you! Wow, I would have thought account director to marketing manager would have been a fairly easy shift. Did you get an MBA? Or what helped you transition?

Related Posts

If a role is scoped as a Lead with 8 years of experience and is a people manager, what would you expect the level at?

like

Uber no longer offers $5 credit for 500pts?

like

Are there any pharmacists here who transitioned out of retail?

Trying to come up with some project work for my University Sourcers to complete that will benefit my team. Their most recent ask was to generate a list of universities in each state that we source from within iCIMS. What other projects have you found to be beneficial to enhance recruiting efforts?

like

I got call from NTT data, how is the company, hikes, work culture ? How much i can expect with 7 yoe.

like

What was the maximum RRP that we could expect from Optum for an expectational performance?

like

Favorite NYC based experiential production companies?

like
like

Hello. Just curious on what's the salary ceiling for a manager position at Deloitte? Received a verbal offer and waiting on written offer. I was told by a recruiter that M at Deloitte doesn't make more than 180. Just curious if that's actually true and if anyone had experience negotiating higher salary than 180.

like

How is Happiest Minds Technologies in terms of work life balance and job security

like

Date ideas in Boston?

like

Shall I disclose reason for leaving a firm during my initial call with a recruiter from said firm, if I was laid off? Are they privy to that information. Ironically being recruited by that same firm

like

How easy is it to move from an investment bank firm to a tech company?

like

Hi all - just joining and looking for some guidance! I am currently in an IT internship position (making pretty solid money considering) and following this summer I will stay on part time during my senior year (discussing a full-time job offer after already). I’m getting my computer science degree, so I would like to do something more technical in the workplace when I graduate. How do I advocate myself for that to my manager without sounding unappreciative of the position I’m in?

like

McKinsey 🐠: how much did you practice before your case interviews? (i.e. how many weeks / months in advance, how many hours per week, etc?) any tips on most effective ways to prep as an experienced hire coming in at the associate level? (No MBA or finance background so may need some extra prep to learn key concepts / terms)

like

Hi folks ,
I applied in siemens through there website the application is showing in progress since two weeks . How much time it take to hear from them . Should I reach out to them

like

Hello, I am in USI GES tax at DUSI. I love my job but not my team and mgmt anymore. I'm a performer and I'm dumped with work of 2 ppl while others are searching for work. I am burned out.

I resigned and accepted a job with EY GDS with a huge pay bump that DUSI can't match but I also gave up my potential promotion for 2023.

I've been feeling bad about putting my papers down and letting go off my promotion but I am really tired. I took up this job as an escape.

Did i do the right thing?

like

How long will the Salesforce hiring freeze last?

like

Hello Fishes - I have worked in Intel Corporation for a year but not as direct employee. It was my client location. My direct payroll was LNT Services. How can I take benefit of Intel Corporation as I was NOT a direct employee there. Can I mention in my resume. If yes, how and what to mention in my resume?

like

Just got a job offer as a bench applications analyst. Looking for an insight into the company! TIA

like

Additional Posts in Advertising

Do first 🐟 responders to a post have a responsibility for setting up the tone (positive/negative/off topic)?? Asking for a friend who noticed a trend😊 (For which this may turn into a demo...)

like

Pros and cons of working on an auto brand?

likesmart

Where are all the proper ACDs at? Either it's senior/mid creatives who have been promoted too early or ACDs who did the job for a year and are now freelancing as creative directors.

like

If you do something on the side for extra cash (like drive for Uber) then lose your agency job in a layoff, does your little side gig disqualify you from collecting unemployment?

like

Still really want to know how that Strategist's conversation with the boss went today.

like

I have my exit interview tomorrow. Any tips? Have any of you written down what you wanted to say? I’m leaving advertising and moving so I’ll probably never see these people again.

likeuplifting

What should you do if they don’t put your name on the credits of work that is yours? Anybody’s had this experience?

like

What’s the WLB at Droga like?

funnylike

Remember The Woo? Yeah, me neither. Well, they cut everyone’s pay (except mgmt of course) by 1/4 to get the small biz gov loan, and used it to hire a $500k/yr mgmt head. Agency still working barebones

like

Here’s to hoping the start of the new Serena Lincoln navigator ad is the end of the Mathew mcconaughey Lincoln Navigator ads

likefunny

ACDs in tech, what are your salary ranges if you live outside of SF + what city are you in? I’m in SF (big tech co) and given covid, been thinking about leaving but curious what numbers I would be looking at in Seattle vs LA or other cities with tech companies. Thank you!

like

What’s your creative side-project?

like

Which agencies are going through layoffs

like

How much of a pay cut would you be willing to take for a place/job/team where you think you'd be happier?

like

What’s the email format for le truc? The recruiter there shares a job on LinkedIn yet doesn’t respond there, NOR provide a way to get in touch. The worst.

like

What do you guys think of JvM / Sports these days?

like

What health/pharma agencies are in SF?

like

Weekly "I am so over open offices" post: I am so over open offices. There's a four-person meeting happening next to my desk that has nothing to do with me. Guys...don't do this.

like

How do we measure OOH these days? Anybody?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal