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Hi,
What will be the in hand salary for this?
Welcome WD folks, lets integrate :P
Off topic
What's your take on TOASTMASTERS?
Additional Posts in Advertising
Any great resume-writer recos? I need help!
Any thoughts on Analog Folk?
I need infographic tips please!
Anyone else saw this?
give this man a raise.
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They’ve always been sweatshops but all the parties, shoots, laidback creative atmosphere and events made the job super fun. All of that has been gone since 2015. Now it’s just work.
Being an Advertising creative is really just shell of what it was 20 years ago. I enjoyed this job 7x more back when I made 1/7th of what I make now.
There are agencies that have a better balance than others. However, as some others have already pointed out, the reality is that the world AROUND ad agencies has changed so much that it is a different existence for us than it was as recently as 15 years ago. None of us necessarily like what it has done to our work environment, but it is the reality. Some examples of drivers:
1. Massive change in distribution/sales channels and what it takes to motivate a client’s retail partners (Walmart, Kroger, Amazon, etc)
2. The dominance of digital/social channels for marketing communication. This has led to an exponential growth in the number of messages required and the expectation for personalization and contextual versions. The result of this is that algorithms and AI have to be used to keep up with the message load and timing/cost limitations.
3. The fact that so much of the digital media environment is owned by only a few players. They have the money & leverage.
4. Clients, generally speaking, no longer invest in “big ideas” over an extended period of time. The format now tends to be lots of more transactional or specific messages/campaigns using a similar graphic format & theme. Few ideas really penetrate the culture enough to be broadly well known and become famous.
5. Clients are no longer married to an agency. They will use multiple resources simultaneously on a project basis, or, alternatively, move the account every 3 years. Or, sometimes they decide to just start doing the creative/media work themselves. Moreover, the clients are now the stewards of their brand identities - for better or worse.
6. Clients and agency staffers moving jobs more frequently, thus making the team bonding more challenging.
7. The rise of procurement - meaning that margins are tight and a limited or zero opportunity for investment beyond exactly what has been specified in the RFP/scope of work.
8. All of the above, and more, has tended to make growth & profitably at agencies really tough — and to lessen their role as central characters in the marketing world
The key is try to find your way onto an account that still values the relationship and has ambitions for the work.
Yes. It is called Retirement.
I wish
Nope. The internet, social media, commercial-free streaming, and addictive smart phones killed the cash cows for ad agencies: TV, print and radio. There’s barely any business left for agencies.
Let me know when you find out lol