At my agency, office attendance is flexible and most creatives come in 1–2 days a week. Our CDs are in regularly, though there’s no pressure to be.

As an AD, does being in the office with your CDs actually help with visibility, growth, and opportunities, or does nobody really care as long as the work is good?

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It sure will help. Even to quickly discuss proactive ideas with him/her, giving an update on a project without needing to plan a meeting with accounts,..

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