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If I leave big law for ADA will I get canceled?
hows everyone doing?
How many round does EY have ?
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I know this isn’t what you’re asking but I personally didn’t like MailChimp and found it to be clunky. So the chalkenges may not be just you. Of course the right system is the one that suits your needs and what you like best. I’m a fan of Convertkit.
For background, I'm a business coach and marketing strategist and had done a lot of execution work in the email space. I (wanted) to like MailChimp, but from what I can remember it just wasn't terribly intuitive getting up to speed. I remember going to edit an email in a series, and I'd have to like turn off the whole series, go into editing mode, find where to make the edit, get into the right screen. Then turn the whole thing back on. It just seemed like more steps than it needed to be, and things not in the place where I'm used to. That said, I'm not a deeply technical person and it's possible I needed to give it more patience. I believe software IS a personal preference in some ways. So maybe some people like it! but I just found it hard to find things and kind of like I said clunky to get things done like with that experience of editing.
To me, ConvertKit was a lot more seamless to learn, but maybe it just fits with my brain somehow. Hubspot is also great, but it's more of an enterprise solution.
I'm happy to answer any other questions.
I use it regularly. What do you need to know?
Happy to help, if I can.
I was last in the email newsletter world 4-5 years ago, but at the time…coding emails was basically like using Stone Age code because you have to design for the lowest common denominator. Every email client (aka the thing that people use to read their email) displays things slightly different. You can use basic html, css, tables, and images, but, that’s kinda it.
All the pretty emails we get are elaborate ways of hacking those things together. And Making a new newsletter template requires a ton of testing. There have definitely been some advancements in the last few years, but you can’t expect to do everything in email that you can do on your website.
As far as I know, some email clients support custom web fonts, but not all, so you need fall backs. And if your font isn’t a web font, you’re out of luck. So, I could see a world where mailchimp, in an effort to make sure people don’t send broken emails, just doesn’t support them.
But hopefully someone who’s closer to using mailchimp today can give you a more specific answer.
Used MC for two years hated it tbh. Using Klaviyo now and it’s so much better.
It sounds like your crm person is finding constraints with the out of the box solution. And you may not believe them and looking to us to verify.
I don't know how old you are (and if these brands will resonate) but think of Mail Chimps editor to be something like xanga or are very very basic version of WordPress. It has an interface that allows you to customize things, they it writes the associated code in the backend to pull it together. Except this process is not perfect. With any of these solutions you're basically driving a car that only turns right so you have to find workarounds to go left if that makes sense.
Your experience could be improved if you got a designer and developer to build templates for you. Then your CRM person can better build and deploy.