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👻 CreativeFuse 👻
Do I have to spell it out?

Additional Posts in Advertising
Wieden ny layoffs: what happened?
Theo folks, tell us how we can support you.
how many of you get high before/during work?
🙋🏻♂️
Going in house is the move, right?
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Chief
It’s occurred to them how much money they’re gonna save
probably hasn’t occurred to anyone anywhere doing anything with AI
Of course they know. Profits are king. That’s WHY they’re doing why.
Rising Star
Easiest workforce in the world to manage.
Yep.
Agree. This AI fad will pass.
I’m not willing it to pass in any way. I use AI too but I’ve seen a lot of people use it for exactly the wrong things when there are other things for which they should be using it.
unless it's material this quarter, most of these places couldn't give a shit lol
Mark Zuckerberg is actively moving to bring the advertising industry in-house at Meta by leveraging artificial intelligence to automate the entire ad process-from creative development to targeting and measurement. His vision is that businesses will simply state their objectives and connect their bank accounts, while Meta’s AI generates all ad creatives, targets audiences, analyzes results, and optimizes campaigns, effectively replacing the need for traditional creative agencies and external advertising partners.
This approach, which Zuckerberg calls “infinite creative,” aims to make Meta the one-stop platform for businesses’ advertising needs, fundamentally redefining the industry and posing a direct challenge to agencies and brands that have historically managed creative and strategy themselves. Meta is already seeing significant adoption of its AI ad tools, with over 30% of customers using them to develop creatives and early results showing notable increases in conversion rates
Yep read this too but think: other than the platforms themselves what has he done right? Not much. His people with upper bodies only failed, his goggles failed. Pretty much all his extensions have failed