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Expedia has been doing some really good storytelling:
https://www.youtube.com/watch?v=MJ1kgiC5DtM
Rising Star
It’s always hard to say what in house is doing, vs their agency. That said, Historically, Spotify and Squarespace, Expedia, Amazon (UK) and Apple in house are all doing some interesting stuff.
Oatly used to crush it not sure if they’ve done anything noteworthy recently though.
Chief
Doordash
This year’s Super Bowl ad, made by W+K, was very poor.
Chief
Farmer’a Dog
Squarespace by a wide margin
Wealthsimple
Red Bull
Yeti, and sometimes Under Armour.
Which in house?